Making the Business Case
Tutorial F
Susan Weinschenk, Human Factors International

How do you make the case for usability and accessibility in hard dollars and cents? How can you convince others that your efforts are aligned with the needs of the organization? And how do you engage in usability in a cost-effective way?
This tutorial includes:

1. The ROI (return on investment) of usability and accessibility

• What’s the bottom line? How to set, track, and achieve measurable goals
• Different ways to experience and think about ROI
• Case studies

2. Sustainable usability

• How to effectively apply usability on an enterprise level
• How to make usability and accessibility initiatives “stick”
• Making your work re-usable

3. Your roadmap to usability Nirvana

• Assessing your organization’s usability maturity level
• Mapping your organization’s usability vision and evolution
• Practical advice on “getting there”

Presentation Material

Speaker:

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

Comments about the Conference:"Regarding the conference, I thought it was great. I wish my planes were on time and I could have spent more time there. Let me know if you plan to keep doing it next year etc."

 

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