The Art and Science of Persuasion
Luncheon Keynote Speaker
Susan Weinschenk, Human Factors International

In our roles as usability and accessibility change agents we most often have to persuade. Many of us are not in a position to mandate, but instead have to convince others of an alternate method of working. Dr. Susan Weinschenk offers insights from her 25 years of experience in the field, as well as from the research in psychology on human behavior. Find out: What are the most effective ways to persuade?

Speaker:

Dr. Susan Weinschenk is Chief of Technical Staff at Human Factors International. She has been an industry leader in the field of usability engineering for over 25 years. Dr. Weinschenk has a Ph.D. in Psychology from Pennsylvania State University, with three books on usability published by John Wiley and Sons.

 

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